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Mass market makeup player taps America Ferrera as spokesperson.
January 31, 2022
By: TOM BRANNA
Editor
Mass market makeup brand Cover Girl is entering the skin care category. Cover Girl, owned by Coty, has tapped Actress America Ferrera as the face of its skin care business. The move comes amid momentum for Cover Girl. According to Coty executives, the brand has posted market share gains for 14 consecutive weeks. The CoverGirl Clean Fresh Skincare line is available today. “When we announced our partnership with America Ferrera in the fall, we knew she would perfectly personify the Clean Fresh...
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